It's cumbersome and inefficient to manually collect critical data like customers SIMs and their usage, customer activity and changes in connectivity needs.
Most MNOs have a centralised data warehouse solution that includes data from all platforms. But it's only valuable if key data and metrics are seamlessly transfered to the data lake.
Customers can have complex business processes regarding manufacturing, testing and commercial launch. Without any automated processes, either your customer or the MNO employees constantly have to monitor and manage SIMs manually.
Outages happen, it's a part of the connectivity business. Notifying customers proactively is difficult and it can put a strain to your customer support teams. Especially if they have to react to customer queries one-by-one